Canberra, you couldn't get enough of the Acting EL1 T-shirt we covered yesterday - and it now seems Amazon is attempting to cash in on the shirt's virality.
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A new listing for an Acting EL1 shirt went live on Amazon's international site overnight, looking remarkably similar to the original design by Canberra creative agency Foundry.
![Amazon's version of the Acting EL1 T-shirt. Photo: amazon.com Amazon's version of the Acting EL1 T-shirt. Photo: amazon.com](/images/transform/v1/crop/frm/silverstone-ct-migration/e862abbd-225f-4f77-8fd3-fb0229d4fb80/r0_0_440_417_w1200_h678_fmax.jpg)
The differences are you can get the Amazon version in a range of colours, minus the #flexlife hash tag, and for about half the price.
The listing for the Acting EL1 T-shirt went 'live' on Amazon on October 19, the same day our story ran, with Amazon promoting the new shirt via direct comments on Reddit.
![The original shirt by Canberra creative agency Foundry. Photo: Foundry The original shirt by Canberra creative agency Foundry. Photo: Foundry](/images/transform/v1/crop/frm/silverstone-ct-migration/e67e28fc-3cd2-417a-a1b3-a3286ad807bd/r0_0_1920_1200_w1200_h678_fmax.jpg)
Foundry creative director and original designer of the Acting EL1 T-shirt Mat Colley said he was disappointed the global giant was capitalising on an idea that was meant to be a Canberra "in-joke".
"I don't think there's really anything I can do," Colley said.
"I don't own the words, and it's not an exact copy, so while it's a cheap shot, it's not illegal.
"I just hope those people keen to buy the T-shirt support the local business that had the original idea."
Amazon has been approached for comment.