Lance Franklin did what he does best at Subiaco Oval yesterday tease the audience with his undeniable AFL talent while at the same time frustrate it with periods of wastefulness.

Try as he might the man known as ''Buddy'' just couldn't muster the six goals he needed to become the first man since Tony Lockett in 1998 to boot 100 goals in the regular season.

Franklin kicked a wayward 4.5 in Hawthorn's 71-point shellacking of West Coast, bringing his season tally to 98.79 with a date against Carlton this weekend almost certain to yield the extra two goals he needs to reach triple figures.

The 21-year-old appeared on track to reach that feat against the Eagles when he kicked his third goal eight minutes into the second quarter.

But with Eagles skipper Darren Glass wearing him like a glove in an absorbing duel, Franklin managed just 1.4 thereafter, dropping an absolute sitter midway the second quarter that would have earned him a certain goal.

Hawthorn coach Alastair Clarkson shrugged off suggestions his star charge was bringing unwanted distractions to the club as the second-placed Hawks shift into finals mode.

''It's not a big focus for us,'' Clarkson said. ''It will happen when it happens. It's more than likely going to happen next week now.

''We had nine goalscorers today and the spread was a lot better than perhaps it has been.

''From our point of view we just play and when he gets the goals he gets the goals. If he happens to get on the end of them, great, but we are more interested in Hawthorn kicking the goals necessarily than just one player.''

Campbell Brown (four goals) and Mark Williams (three) were amongst the goals, but it was Hawthorn's runners in Brent Guerra, Rick Ladson, Jordan Lewis, Sam Mitchell, Shane Crawford and Chance Bateman that helped set up the 19.19 (133) to 9.8 (62) triumph.

For West Coast it was a disappointing way to farewell club stalwart Michael Braun, who will hang up his boots after 228 games with the Eagles. AAP