The Canberra Times

Canberra Milk enjoying the limelight

Updated April 18 2018 - 10:54pm, first published August 11 2012 - 3:00am

It's been a big week for Canberra Milk and its general manager Gary Sykes. On Thursday he announced the stunning news that Raiders Lime milk would make a return in 2013, delighting many of us who can remember the early 1990s green moo juice that was admittedly an ''acquired taste''. The night before Canberra Milk received national attention when their TV ad featuring Formula One driver Mark Webber appeared on the ABC's Gruen Sweat as a contender for the worst sports-related ad of all time. Sykes wasn't troubled by this, joking that any publicity is good publicity. In fact he boasted that the whole ad had come together for just $10,000 and the cost of getting a film crew to Webber's London base. ''I was in bed last night when it was on [Gruen], I missed it but someone made sure I knew about it. That's fine, we got on [Foxtel's] The Backpage a couple of weeks ago with the same ad, so we're happy.'' All together now ''Iiii-ii-iii-iimmmm a Canberra Milk kid!''

Subscribe now for unlimited access.

or signup to continue reading

All articles from our website & app
The digital version of Today's Paper
Breaking news alerts direct to your inbox
Interactive Crosswords, Sudoku and Trivia
All articles from the other in your area

Get the latest Canberra news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.