Worldwide media coverage of the Queen's visit to Canberra has been valued at $35 million by the ACT Government.
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According to Media Monitors, more than 20,000 news reports appeared in print, broadcast and online when the Queen and the Duke of Edinburgh visited Floriade and the Australian War Memorial, presented colours to the Royal Military College and met Prime Minister Julia Gillard.
General manager of Grey Advertising Warren Apps said the $35 million figure was a conservative estimate.
''They are pretty close to the mark in terms of the media coverage, but that's if you can accept media coverage is equivalent to paid advertising - but editorial has a greater value,'' Mr Apps said.
Articles appeared in high profile news outlets including the BBC, CNN, The Guardian, The Daily Telegraph, The New York Times and The Washington Post as well as the lesser-known Himalayan Times, The Brunei Times, Kenya Star and Denver Times.
''The pictures beamed around the world couldn't have cast the city in a better light,'' Mr Apps said.
He doubts whether the Queen's visit will lead to an increase in tourism, but said it would raise the profile of Canberra for international visitors already in Australia or planning a trip Down Under. ''I'm not sure if it will provide a significant increase to inbound tourism but it will raise Canberra's profile for people already coming here.''
Chief Minister, Katy Gallagher said the positive media coverage highlighted the livability of Australia's national capital.
''The images of the royal couple on Lake Burley Griffin and at Floriade in our beautiful spring sunshine last week were simply priceless in terms of promoting Canberra's image to a global audience,'' Ms Gallagher said.
Early ACT Government estimates suggest the royal visit cost the territory about $100,000. More than 25,000 people saw the monarch while she was in Canberra.