There are a couple of burly teenagers in lieu of elves and a noticeable lack of tinsel, but the lingering smell of pine needles is enough to induce the Christmas spirit at Ziggy Kominek's Gundaroo property.
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It's the end of a busy season for workers at Santa's Shaped Christmas Tree Farm and if the 25,000 trees weren't enough to measure the success of the 10-year old business, Mr Kominek's constantly ringing mobile should be.
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''When I first started, there were a lot of people who said it wouldn't work,'' he said, putting his phone back in his pocket after taking another call.
''They all come buy their Christmas trees from me now.''
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But the part-time university lecturer admitted he also had doubts when he started the venture after an unsuccessful decade of running sheep on the 80ha property.
His second year of planting brought cold feet, seeing him cut back on seedling numbers as drought took hold of the land.
Then, after waiting three years for the trees to grow to a sellable size, the farm only sold two plants.
Mr Kominek said it was pretty disheartening until he realised it was not the market, but his advertising that was failing him. Once word got out, he had too much business and not enough trees.
''Now I'm planting 10,000 a year and that should be enough,'' he said.
''You need a lot because they take three years to mature ... You also lose 10 to 20 per cent through natural causes and some are not sellable because they don't grow into a nice shape.''
Their triangular form is the result of careful pruning, undertaken twice a year by Mr Kominek.
While a tree's needs were not as demanding as a sheep's, he said the three-and-a-half years of tending to individual plants from seedlings to sale equated to about 90 hours of pruning annually.
''There's a fair bit of work involved in it, but it's when you want to do it,'' he said. ''I do this in my spare time, so to speak.''
But as Christmas drew near, Mr Kominek said it became a full-time job. Recent Friday and Saturday nights have seen the team of workers up till 1am, preparing for the weekend rush of families.
''In December, we're flat out all the time,'' he said.
''On a weekend, I have about nine people working. We've got people at the markets, people at another outlet and we also deliver trees to various nurseries that on-sell. It all happens mostly on the weekend.''
Mr Kominek said there had already been 300 people through on site, but sales of the $55 trees would now taper off in the final days before Christmas.
This reporter is on Twitter: @stephanieando