Labor leader Anthony Albanese will detail how his party will head to the 2022 polls as he seeks to put the failed 2019 election campaign behind him.
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A campaign review by party elders Craig Emerson and Jay Weatherill, released on Thursday, has criticised the campaign for overwhelming and scaring voters with an enormous and complex policy offering.
The post-mortem also says the campaign lacked strategy and failed to address then-leader Bill Shorten's unpopularity.
Labor must urgently improve its digital campaigning, the review says.
It must also figure out how to attract a broader support base including low-income families, Christian communities, regional and rural voters, and people from multicultural backgrounds - particularly Chinese Australians.
It should seek to combat enormous spending like that of Clive Palmer by pushing for caps on donations and laws on truth in political advertising.
Mr Albanese will give his response to the review's findings in a National Press Club address on Friday.
It is understood he is hoping this will draw a line under the 2019 campaign and let the party focus on fighting the coalition now and at the next election.
"We need to take this review and focus on what is next," senior frontbencher Penny Wong told ABC News.
The party will shape its policy for the next election, which is due in 2022, at its national conference in late 2020.
The review says the conference should focus on values and principles, and leave policy detail to the parliamentary caucus.
"We strongly support the retention of bold policy, we're simply saying that perhaps not so many policies so that it becomes confusing," Dr Emerson said.
Deputy leader Richard Marles said it wasn't a matter of being a bigger or smaller target, but being clearer in terms of Labor's message.
"We need to be able to tell a story about who we are and the way in which we would seek to run the country," he told Sky News.
Chris Bowen used a speech on Thursday night to call on the party to draw on Paul Keating's legacy as it determined its direction.
That included being indignant on behalf of the people it represented, and telling them they were right to be angry.
Australian Associated Press
