Sussex Inlet surf accessories company Ocean and Earth has started a South Coast Bushfire Appeal, with funds to be distributed among the Rural Fire Service, WIRES, the Red Cross and Treading Lightly, a charity in Ulladulla/Milton.
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Ocean and Earth says all proceeds from the T-shirt will go to the South Coast Bushfire Appeal.
It is also selling a "I Love South Coast" T-shirt, with 100 per cent of proceeds going to the bushfire appeal. You can buy the T-shirt at www.oceanearthstore.com/
"Our aim is to raise $100,000 towards the various charities working along the coast to restore people's lives , wildlife and the environment," the company says.