![Images of Lake Burley Griffin will feature in the new national tourism campaign. Picture: Tourism Australia Images of Lake Burley Griffin will feature in the new national tourism campaign. Picture: Tourism Australia](/images/transform/v1/crop/frm/Yb2Jn5LgcGxmVnDUUjd5xi/0ab39b17-2030-45d8-a619-edc8a5f60238.jpg/r0_0_1224_324_w1200_h678_fmax.jpg)
Some of Canberra's most well-known spots are set to feature in a new multimillion-dollar national tourism campaign.
Subscribe now for unlimited access.
or signup to continue reading
Hot-air ballooning over Lake Burley Griffin, the National Aboretum and Namadgi National Park are just some of the images from around the country being used as part of the $9 million campaign.
It will feature alongside other national landmarks such as the Great Barrier Reef, Litchfield National Park, Kangaroo Island and the Otways in a push to boost domestic travel, particularly in areas hit hard by a pause in international tourism.
Tourism Minister Dan Tehan said the new campaign aimed to encourage people to take a holiday around Australia for an extended period of five days or more.
"This new campaign aims to get Australian to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism," Mr Tehan said.
"The net impact of Australia tourist spending in Australia was a positive benefit to the economy of around $7.5 billion in the December quarter, and in 2019, holidays of five nights or longer contributed $31.8 billion to the economy."
The new campaign will feature print and social media ads, along with a 90-second commercial fronted by Hamish and Zoe-Foster Blake.