Subscriber • Opinion

Vaccine fail: the A to Z of bad marketing

By Mark Kenny
July 2 2021 - 5:25am
Clear communication has given way to obfuscation because of the government's botched rollout. Picture: Getty Images
Clear communication has given way to obfuscation because of the government's botched rollout. Picture: Getty Images

Scott Morrison's apparent U-turn to "encourage" under-40s to consult their GP about receiving an AstraZeneca shot was not a change of rules, nor even of the medical advice. It was, however, a big shift in emphasis, and one calculated to relieve acute political pain.

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