With the European crown on their heads, England will enter this year's Women's World Cup with a target on their back.
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The Lionesses' performances at last year's Euros on home soil took England by storm and gave a glimpse of the potential explosion that awaits Australia or New Zealand if either of the co-hosts go on a run in this year's World Cup.
England enjoyed record attendances following their run to the European final and the fanfare has shown no signs of slowing down.
The Lionesses won every game in qualification for the World Cup without conceding a goal and their 30-game unbeaten run only recently came to an end when they suffered a friendly loss to Australia.
It's that form which ensures Sarina Wiegman's side are second favourites behind reigning champions USA, who England beat in a friendly last year, and why there is an expectation that they will perform.
"There's always a target on England's back for football," said newly signed Arsenal forward Alessia Russo.
"I think we feel really good. It (the Euros) was an incredible summer, we saw what we can do, and now it's time to go and produce again on the world stage."
England landed in Queensland last week with 3000 fans turning up to an open training session.
They open their campaign against Haiti on Saturday at Suncorp Stadium before facing Denmark and Asian champions China.
If they are to go deep into the tournament, England will need to look for new heroes as they move on from their Euro-winning exploits.
Skipper Leah Williamson, forward Beth Mead and midfielder Fran Kirby are all absent with injury, while record goalscorer Ellen White and 161-cap veteran Jill Scott both retired last year.
Experienced defender Millie Bright hasn't played a competitive game due to injury since March and there is intrigue over who will spearhead them up front.
Wiegman must decide whether Russo or Women's Super League Golden Boot winner Rachel Daly will lead the line.
"The competition is going to be so high out there but if I just go in, relax and enjoy it and never take a day out there for granted, then hopefully it will make me play my best football," Russo said.
Australian Associated Press
