A line has been crossed and a flag planted.
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According to Sussan Ley, "The election was won on a lie," but Anthony Albanese will stand up at the National Press Club on Thursday to say Australia must change course from "the wrong destination."
"This is the right decision, for the right reasons - and we've made it the right way," he will say as a sell over a broken promise, repeated more than 100 times (according to the opposition's diligent count).
It took 19 months, but a Morrison-era tax package from a more economically carefree time in 2019 is being adjusted, when the oft repeated words were to stick to the legislated version.
"My word is my bond," the Prime Minister pointedly said about the tax cuts for the rich, the stage three tax cuts, not long after being elected.
Now there is this from the Mr Albanese: "It's the best way to help Australians struggling with their cost of living without putting pressure on inflation."
Public trust, the battleground issue of modern elections, just got turbocharged as Australia hurtles towards the next federal poll.
This will go down as Anthony Albanese's defining political moment leading the nation.
After being implored, including by this masthead, to break out and be bold, and after the Treasurer Jim Chalmers floated it as a possibility, the careful, considered Prime Minister is punting the Morrison-era pitch to the rich.
Mr Albanese has rolled the dice and taken a punt that middle Australia will put aside the change in tack and reward him for rewarding them while mortgages and power bills bite.
Every Australian taxpayer, all 13.6 million of them, from July 1 will get a tax cut.
And he is promising more.
"These broader and better tax cuts are not the beginning of our actions on cost of living - and they will not be the end," he is expected to say.
And he is at pains to say the action is not inflationary.
"The advice from Treasury makes it clear, and I quote: 'This option is broadly revenue neutral, will not add to inflationary pressures and will support labour supply," Mr Albanese is expected to say.
Treasury does not offer political advice though.
The high end of town has been cut loose. It is still getting a tax cut, just not as much. A person earning $200,000 will get over $4,500. Here, Mr Albanese is taking on big business which had been successfully cultivated by Labor in opposition.
He has given a gift to the Coalition and campaigners in the media.
Labor now wants the opposition, particularly Peter Dutton, to say if they don't support tax cuts for low and middle income earners.
It is simplistic to say there is a choice to focus on the promise and shift gaze to the relief.
The media landscape is fractured. The Voice campaign showed us that. The pointed political ads are on the way.
This is where it gets real in the business around Capital Hill.
In a political space desperately in need of fresh policies, the Coalition should now be pressed to come up with something new.
The Prime Minister will have the stage at the National Press Club to sell the risk-taking new him and what he is offering to middle Australia.
Voters have the best way to show they are up for it and two byelections are on the way.