From Lego Masters to Home and Away, Australia's favourite TV shows will be seen by Indo-Pacific viewers as the federal government attempts to deepen ties.
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The Indo-Pacific Broadcasting Strategy will also make news more available by funding organisations in the region, and increasing the capacity of Australian outlets to report on their affairs.
The Commonwealth has committed $40.5 million over five years to the ABC, allowing it to create new content, improve digital engagement and increase support for partners in the Pacific, Southeast Asia and South Asia.
Another $28.4 million will be provided to PacificAus TV over five years to boost the viability of regional media and expand access to Australian commercial TV programs.
The plan is part of a broader strategy as the government uses all elements of its national power - from diplomacy, economics and military efforts - in the face of regional geopolitical uncertainty.
Foreign Minister Penny Wong says the investments will help tell Australia's story.
"Media plays a crucial role in elevating the voices and perspectives of our region and strengthening democracy," she said.
"The government is committed to supporting viable, resilient and independent media in the region, by deepening media connections and sharing content that builds a richer understanding of modern, multicultural Australia."
The Commonwealth will also establish an Indo-Pacific media fund to help organisations in the region.
Among its first beneficiaries will be Australian Associated Press (AAP), which is set to receive resources to help provide training and access to news content in the Pacific.
The newswire's CEO Lisa Davies said the funding would allow the organisation to appoint a Pacific editor.
"AAP has a long and respected history of working in the Pacific," she said.
"We are pleased to take up this opportunity to partner with an expanded number of media outlets in the region to deliver training and access to our trusted, independent journalism."
The initiatives come after the federal government announced $6.4 million to bolster financial security in the Pacific and ensure banking services remain open.
It also committed $40 million to support aviation and connectivity in Tuvalu on Wednesday.
Australian Associated Press
